![]() The thing is that you cannot just shoot the pigs randomly as you will not succeed in this case. This entertainment is an excellent workout for your brain. Concentrate on your main aim and help smart birds eliminate all the antagonists until the last one! Build an efficient strategy No matter what game chapter you choose, you will enjoy colorful graphics and amazing events. Or you can go for a trip to Rio to save your exotic friends and confront treacherous monkeys. You can go to the space where you will have to adjust your shots to the unstable gravity conditions and still manage to destroy all the enemies. You will have a slingshot that you will use to send the birds into the air and destroy the pigs! The developers included several plots in this series – you will enjoy intense fights in the most unexpected locations. The characters are ready to transform into bullets for the player to shoot them to kill the enemies. The birds will never tolerate it and are going to get rid of them at any cost. Watch his reaction when I ask about his angry eyebrows.The developers created a whole bunch of stories where you will have one and the same mission – to delete huge colonies of annoying piggies that are rushing to build multiple towers and take more and more territories. “We are expanding and building out the franchise.”Ĭheck out our video with Vesterbacka below. “Not a lot of people have seen this coming,” Vesterbacka said. With the Rio deal, Rovio gets the benefit of movie promotion without having to wait a long time. But he said it takes four years to make a movie. A board game is coming out in May.Īnd Rovio is still talking about doing television shows and movies based on Angry Birds. It has created Angry Birds plush toys and clothing. Vesterbacka said that his company is doing other deals as well. They’re beset by would-be animal smugglers and have to escape back to their home. ![]() ![]() Rio itself is a comedy about a rare bird’s search for another of his kind. It will be available on smartphones and tablets. It will have 45 dedicated levels, or more than a usual update to the Angry Birds game. There will be hours of game play, physics-based demolition challenges, and twists related to the film. In the game, the original Angry Birds are kidnapped and taken to the magical city of Rio, where they escape their captors and set out to save their friends, Blu and Jewel, two rare macaws who are the stars of the Rio film. The Angry Birds Rio game will be released around the world in March. And the bird character Rio will also appear in the new version of the Angry Birds game. The deal with Twentieth Century Fox means that the Angry Birds game will be promoted along with the movie in TV commercials and other marketing. “We think of how Mario has been around as a game character for more than 25 years and feel like we are just getting started,” Vesterbacka said. Rovio’s strategy is to take the hit game - where you slingshot Angry Bird characters at the fortresses of green pigs - and run with it. This all fits in with the brand expansion of Angry Birds. Rovio has been working on the Rio game for months. Now Vestersbacka says that marketing of the Rio movie will essentially give Angry Birds the equivalent of a major movie tie-in, even though the Angry Birds characters are not part of the movie itself. That was all done by word of mouth, with no money spent on advertising. Vesterbacka noted that Angry Birds is more popular in Google searches than Mickey Mouse. ![]() (The number is well above that 50 million figure now) The game has had far more staying power in the top ranks of the App Store than any other title. “This gets us massive global visibility, as if we had made our own movie.”Īngry Birds launched in December, 2009, on Apple’s App Store and it has been downloaded more than 50 million times on both the App Store and the Android platform as well. ![]() “We are like birds of a feather,” said Vesterbacka, who appeared on my panel this week at the Digital Life Design conference in Munich. Peter Vesterbacka, known as Mighty Eagle at Rovio in Helsinki, said that the tie-in with the film Rio, a major release made by the creators of Ice Age, is a perfect fit for the Angry Birds franchise. The collaboration is a unique one in that it has been executed quickly and it shows that the smartphone and tablet platforms are becoming vehicles for big marketing campaigns. ![]()
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